Atlanta Mall Goths The Swear Strive For Suburban Success
The Swear are Atlanta young people (three boys, one girl) who have every intention of making it big. Their press bio looks like a frigging resumé – long boring lists of TV shows they’ve landed their songs on ( Rescue Me, Roswell, Smallville); movies they’ve ditto (Surreal, Cross Country, By Chance); endorsements (Gretsch, Gibson, Marshall); contest successes (“Rolling Stone/Ray-Ban ‘Never Hide Your Music’ finalist”); web stuff (“#1 track In All Genres and a Featured Artist on NumberOneMusic.com”); radio stuff (“Arizona Jeans Radio Free Arizona featured artist”); “Noteworthy Performances and Conferences” (who the heck cares); you name it. Ambitious little strivers trying to impress the gatekeepers of a dying biz – that’s pretty much what rock music has come to these days, right? Maybe it’s the economy’s fault; it’s not like bohemian messing-around is all that viable an option anymore, at least not for provincial tykes not born with silver trust funds in their mouths. Still -- do bands like this actually have fun, or is it just a job? The Swear’s music is not especially joyful, to my ears. Odd thing is, I kind of like it anyway.
Continue reading "Atlanta Mall Goths The Swear Strive For Suburban Success" »





